The importance of entrepreneurial capitalism to the success of our country is a topic rarely discussed. Small businesses account for 50% of the production in the US economy and are responsible for the creation of 75% of new jobs. The beauty of free enterprise is the opportunity and acceptance of newcomers. All it takes for an individual to reach great success is wise implementation of a good or service that meets a want or need of consumers. A simple concept but difficult task that results in the failure of 9 out of 10 startups. Perspective plays a big role in the success or failure of entrepreneurs. The quality that stands out in most successful entrepreneurs is the ability to imagine further into the future to develop a plan that will seem impossible to most. In every success story, the entrepreneur's ability to develop a vision is accompanied by the courage to listen to outside skepticism while remaining focused on innovation and determined for implementation. However, that doesn't mean you shouldn't listen. Osterwalder's Business Model canvas allows entrepreneurs to remain agile while testing and implementing ideas. Use this tool as you find your business model. We need more entrepreneurs.