The interest in the internet of things and smart devices continues to grow and Amazon, Google, and Apple are all in a race to capture the lion's share of the market. Amazon debuted their Alexa powered Echo in the fourth quarter of 2014. Echo was their first large scale release that incorporated Alexa voice control software. After its release, the initial market response was that Echo was lacking in comparison to its competition and viewed as simply a pretty slick bluetooth speaker. Amazon keenly recognized their shortcomings with consumers and opened the Alexa software to third party developers and were able to equip Echo with the additional features that consumers demanded. This strategy has made Alexa Amazon's key to success with the internet of things. They will release the Amazon Tap, a portable version of Echo, on March 31, 2016. With the tap of a button, users can command a large offering of applications while on the go. Powered by a rechargeable battery, the Tap provides 9 hours of portable connectivity on a single charge.