Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration. This novel reveals the inside details regarding one of the most creative organizations of our time. It successfully displays the innovative thought behind the creation of the most successful animated movies of the last 20 years. The read provokes revolutionary thought for any individual who strives for originality in leadership. The pages offer a window into the world of Ed Catmull and the unique culture he was able to create and perpetuate. People thrived under his lead and reliving the events displays the value in thinking creatively and developing new, improved ideas.